Brand Profile
“Open your eyes wide” is what “Xuly.Bët” means in Wolof, the main language of Senegal, where the designer Lamine Badian Kouyaté spent part of his childhood. It’s also the phrase you use when you catch someone staring at you; the way the “lookee” responds to the “looker”. And it is a protection from “the evil eye”. Playing with consciousness and looks, the XULY.Bët label is a creative lab for trends and is fundamentally open to its contemporaries, strongly tied to the diversity of cultures and the osmosis of a new creative energy; an invitation to open dialogue and to “keep your eyes wide open”.