Brand Profile
An investigation into the expressive power of clothing. This season, Viktor&Rolf present a group of exaggerated romantic tulle dresses. Volumes are grand but airy, with transparent ruffles, flounces and bows. The colourful collection is entirely executed in 8 kilometers of tulle. The silhouettes, sculptural and extreme, ranging from various A-lines to hourglass, are astutely expressive: each dress provides the backdrop for a bold text which is executed in layers of laser cut tulle. These texts are mainly one-liners: slogans with the kind of simplification typical of social media captions or souvenir t-shirts. The juxtaposition of these seemingly unrelated elements results in a typical Viktor&Rolf expression of surreal beauty.