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Taoray Wang

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Taoray Wang

Brand: Taoray Wang

Category: Women's

Links: official website

Designer Profile
Taoray Wang

In a perfect world, “change” has no place. However, we live in a world embroiled with differences and contradictions, making “change” central to our very being. One could try to force opposites into uniformity, but, there is an alternative: to accept our differences and blend them homogenously. One person who believes in this principle, lives and breathes it and applies it to her work is Wang Tao. With her diverse background spanning rich and global heritage from three continents, Wang Tao is a melting pot of contrasts into harmony. With a degree in history from East China Normal University in Shanghai, one of the top leading universities in China, Wang Tao took a second degree in fashion in the top Japanese fashion institute Tokyo Mode Gakuen where she received five international awards in design. She was hand picked by Junko Koshino, the highly acclaimed Japanese designer, to head the studio as men’s designer. Her experience in Japan had a strong impact on how important she views serving customers. In pursuit of her global career aspirations, Wang Tao left Japan to Europe and settled in the UK where she worked as Chief Designer. In 2002 she decided to return to China and lead the repositioning of broadcast:bo, transforming it from a wholesale/distribution business to design-led brand, initially as the Design Director and subsequently as the CEO. Today, broadcast:bo is one of the top 10 Chinese women’s labels, a testimony to her ability to create a commercial brand while maintaining a high degree of design setting trends rather than following them. Under her tenure, broadcast:bo achieved huge success both in brand recognition and revenue, often increasing by 30% year-on-year. Her success is underscored by the selection of Ribo as one of the very few fashion groups by the Chinese government to go for an IPO this year.

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Brand Profile

In a perfect world, “change” has no place. However, we live in a world embroiled with differences and contradictions, making “change” central to our very being.One could try to force opposites into uniformity, but, there is an alternative: to accept our differences and blend them homogenously. One person who believes in this principle, lives and breathes it and applies it to her work is Wang Tao.With her diverse background spanning rich and global heritage from three continents, Wang Tao is a melting pot of contrasts into harmony.With a degree in history from East China Normal University in Shanghai, one of the top leading universities in China, Wang Tao took a second degree in fashion in the top Japanese fashion institute Tokyo Mode Gakuen where she received five international awards in design. She was hand picked by Junko Koshino, the highly acclaimed Japanese designer, to head the studio as men’s designer. Her experience in Japan had a strong impact on how important she views serving customers.In pursuit of her global career aspirations, Wang Tao left Japan to Europe and settled in the UK where she worked as Chief Designer. In 2002 she decided to return to China and lead the repositioning of broadcast:bo, transforming it from a wholesale/distribution business to design-led brand, initially as the Design Director and subsequently as the CEO. Today, broadcast:bo is one of the top 10 Chinese women’s labels, a testimony to her ability to create a commercial brand while maintaining a high degree of design setting trends rather than following them. Under her tenure, broadcast:bo achieved huge success both in brand recognition and revenue, often increasing by 30% year-on-year. Her success is underscored by the selection of Ribo as one of the very few fashion groups by the Chinese government to go for an IPO this year.

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