Sandy Liang grew up on the Lower East Side of Manhattan, New York. She was in Chinatown a lot, as her father owned a restaurant there. Her mother indirectly influenced her to get into fashion, as she never let Liang buy any clothes that weren't on sale and thought it was shameful to care about outside appearance.
She always had a passion for drawing. She remembers sketching dresses while sitting in front of the TV watching award shows.
She went to Rhode Island School of Design with the intention of studying architecture. However, she ended up transferring to Parsons School of Design and graduated with a Bachelor of Fine Arts in 2013
Liang was also inspired to open up shop her own way because of the amount of control she has in creating the experience. Rather than have a team of merchandisers and buyers create the aesthetic, she’s had complete control in location, presentation, and the intimacy of interacting with shoppers one-on-one.