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LUAR is the reversed namesake label of Williamsburg-based, 29-year-old designer Raul Lopez, former co-founder of Hood By Air.Raul began to design at the age of 12, and draws inspiration from both the downtown New York scene and his Dominican roots.
LUAR began as means of expressing the energy of New York City club culture and has evolved into a luxury fashion house know for immaculate tailoring and garment construction. There are no strict rules: the garments are unique, neutral in color, and gender fluid. From basics to artisanal pieces, LUAR is for you.
Having worn by the likes of Rihanna, Kylie Jenner, Future, Kendrick Lamar, Solange Knowles, Tyga, and Theophilus London, LUAR currently retails at Opening Ceremony, Hard Candy, GR8 Tokyo and Radd Lounge, with many more retailers to come.