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Brand: John Elliot
Links: official website
His dad always used to say, “Interesting people live outside their comfort zones.” That phrase has stuck with him more than he think he ever intended. The most interesting people he know aren’t afraid to try something new.
When he was 8 years old, he sent his first designs to Nike. Their reply is a treasured inspiration that has traveled with his ever since. Starting an apparel company was never if, it was when.
John Elliott was formed in the spring of 2012 as a concept with his best friend and business partner, Aaron Lavee. They delivered their first season in the spring of 2013. It has been a lifelong passion project. The brand is the result of him solving the problems he had with his own wardrobe. He started with basic categories and focused on creating functional yet modern fits with unique fabrics. They pay attention to details that matter. They French terry is custom knit in the united states to their specifications. Their zippers are sourced from Riri in Switzerland. They travel to Japan to source and develop fabrics. They are at their production facility in Los Angeles every day overseeing the process.