Born in Seoul, raised in the Midwest USA, educated in New York City and Paris, and have worked in Milano, JI WON CHOI’s work revolves around investigating human cultures and using design to promote positive change within societies. A graduate of Parsons School of Design, she presented her thesis collection, EXCESSIVISM, at the Parsons Benefit in May 2017. The collection was the winner of Kering Empowering Imagination Award, winner of Yooxygen Award by Yoox, finalist of Eyes on Talent Award, CFDA Fashion Future Graduate, and finalist of Parsons Creative Systems Award.
Her work has been displayed at Bergdorf Goodman in New York and at New York Textile Month. In September 2017, she was awarded the “Ones to Watch“ Award by Fashion Scout and presented her collection at London Fashion Week. Her work has been featured in various international publications such as Forbes and WWD, and exclusive interviews have been featured on Vogue Italia, Vogue USA, Bullett Media, LOVE, and Modern Weekly China.