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JI OH is a New York City based luxury womenswear label founded in 2014. In JI OH, opposites create heartfelt drama, punctuated by the trueness of Ji’s personal expression through design to make a delicate balance for today’s woman. Best known for androgynous, uniform dressing, Ji Oh designs for women who believe in comfort and versatility yet with ultimate sophistication. It is about making a seamless connection between their work, the lifestyle they’re advocating and the life that they lead. With the intention of freeing women from boundaries, JI OH reinterprets classics with a powerful understatement of balance and proportion.