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Brand: Jasmine Chong x GBGH
Links: official website
Jasmine was born in Kuala Lumpur, Malaysia, where she spent her childhood filling up notebooks with sketches of women in dresses. As a little girl, her mother made many of her favourite dresses on a black 1950s Singer sewing machine, taking her on trips to fabric stores - where she was allowed to run her fingers through yards of fabric, eventually choosing one or two she liked that would be transformed into a new dress.
Jasmine Chong embraces quiet luxury, creating meticulously crafted womenswear pieces that marry the romance of rich detailing with the functionality of pret-a-porter. At the heart of each garment is an unapologetic commitment to celebrating the female form, with silhouettes that are fluid and delicate, often cut on the bias. The designer weaves rich and personal stories through a canvas of colour, silhouette, texture and form, producing pieces that are sculptural, romantic and meaningful. The label is for the woman who is soft, yet also strong. The collection launched in New York Fashion Week in February 2016 and has since been featured in Vogue, WWD, ELLE, and NY Mag. Jasmine Chong is proud to be entirely designed and made in New York's Garment District.