Paolo Gerani is the Gilmar Group's deputy-chairman and also the creative director of Iceberg, the company's leading designer label. He went on to study Business Administration at UCLA (University of California, Los Angeles). Promptly upon returning to Italy from the U.S., he joined the family firm. Given his keen understanding of market dynamics and his impressive trend hunting and talent scouting skills, in 1995 he took charge of the creative pipeline for the company.
His particular combination of economic background and artistic legacy (also as a collector of contemporary art) is what makes Paolo Gerani a versatile figure able to fulfill a dual lead role. He is CEO and Creative Director of the Gilmar Group, prominent Italian fashion company which through house brands Iceberg and Ice Iceberg significantly impacts the high-end sportswear sector.
Paolo Gerani is widely recognized for his commitment to backing businesses with great growth potential thanks to the vibrant industrial network that makes his native area of Italy quite unique.
GILMAR DIVISIONE INDUSTRIA S.P.A.
VIA MALAPASSO 723/725
47842 S. GIOVANNI IN MARIGNANO (RN)
Iceberg is an Italian luxury fashion design house that was founded in 1974 by Silvano Gerani and Giuliana Marchini. It is a part of the Gilmar Group. Iceberg launched a dual revolution: not simply sportswear, but knit sportswear. Starting as knitwear specialists, Iceberg were an early proponent of the concept of fashionable sportswear, later expanding into leatherwear and jeans.
Iceberg became a byword for a dynamic fashion-forward vision with a fresh American Pop Art slant. Product development has led Iceberg and Ice Iceberg to sign partnership agreements in other segments too: fragrances, eyewear, mineral water, foulards, shoes, as well as the Ice Iceberg Junior (childrenswear) line. Over the span of nearly forty years Iceberg has created because of a keen brand extension strategy. Now the company is both proceeding with the acquisition and expansion plan and consolidating a strategy to enhance house brand identity.