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Brand: Helmut Lang
Links: official website
Helmut Lang (born 10 March 1956) is an Austrian artist and former fashion designer who lives and works in New York and on Long Island. He is a retailer of minimalist fashion using jeans & other items for men & women.
Lang used unconventional materials such as rubber, feathers and metallic fabrics and redefined the silhouette of the 1990's and early 2000's. He broke away from the runway show-as-spectacle in the height of the 1980s opulence and was the first to stream his collection online. Lang's brand was known for its utilitarian, minimalist aesthetic, as well as for its prestige range of denim.