I gather inspiration from daily happenings. From people at the laundry matt accidentally looking amazing because they dressed out of necessity. Is there a difference between yourself as a designer and how you yourself as just you?Not really. I hope people wearing my stuff can distinguish themselves as much as diminish. Status quo is to be looking good dressed bad, so basically you can get away with anything.
HARDEMAN is a genderless jeans brand based in Amsterdam. The label aims to turn daily routine upside down and challenge public's perspective. By using conventional jeans a wardrobe is created for all man kind. But by liberated from any structure of conformation HARDEMAN,S jeans question normality and let 'the abnormal' be the new sexy standard. The collection Out of the Blue is a re - revolution for the jeans symbolising a redefined outlook on fashion.