Brand Profile
In 1998, after a bad haircut, Eugenia created a feathered cloche to wear as a disguise. Boutiques in her downtown New York City neighborhood immediately took notice of the inventive design, and soon after, Barneys New York placed their first order. As a result, the Eugenia Kim brand was born.
The brand quickly grew in popularity, and Eugenia soon learned that she could not limit production to her small East Village three-roommate loft. She opened her first retail boutique, where she designed and sold hats in the storefront by day, and slept in a small room in the back at night.