Born in Korea, Eudon Choi initially trained as a menswear designer in Seoul where he acquired an in-depth knowledge of tailoring techniques and a great eye for detail. He then moved to London, where he graduated from the Royal College of Art's MA in womenswear in 2006.
Taking inspiration from art, architecture and historical figures, Eudon effortlessly combines masculine tailoring with a feminine sensibility. Focusing particularly on menswear detailing, he extracts the essence and aesthetic beauty he uncovers and reworks it. He aims to create garments that adapt to an individual’s personality and marry into their wardrobe, offering something unique, understated and intellectual.
Since launching his eponymous label in 2009, Eudon has become a regular fixture at London Fashion Week. He has received numerous accolades for his work, most recently support from the British Fashion Council and the Fashion Trust through the Fashion Trust initiative, for the second time.
Eudon lives and works in London.
Studio 7, The Rose Lipman Building
43 De Beauvoir Road
London N1 5SF
After launching his eponymous brand in 2009, Eudon Choi has taken the London fashion scene by storm. His meticulous tailoring and expert juxtaposition of menswear and vintage elements have won him the Fashion Scout Merit Award, the British Fashion Council/Elle Talent Launch Pad, and the personal invitations of both Anna Wintour and Franca Sozzani to present in the Vogue Fashion Fund.
On a rainy Friday afternoon, we sit down with Eudon Choi in his North London home and discuss his evolution as a designer, the spirit of the London Fashion Scene, and how he redefines femininity each and every season, ironically with the perfectly placed menswear detail.