Designer Profile
DI$COUNT UNIVER$E
DI$COUNT UNIVER$E have always worked within the parameters of their own vision, image and identity. Launched in Melbourne in 2010 by designers Nadia Napreychikov and Cami James after their blog attracted a cult following for bold ideas and fashion forward theories, ‘DI$COUNT UNIVER$E’ attributes one of their original quotes as the backbone for their brand that has become an ‘international phenomenon’ (Vogue.com): DI$COUNT UNIVER$E is a brand, an idea, an image, a dialogue, a strategy, a transformation, a design, a blog, a motion picture, a label, a personality, a website, a quote, a garment, an emotion and an evolution. DI$COUNT UNIVER$E is whatever we are doing at the time.’ DU 2009