Designer Da Mo (Han Lei) and ALEX.WANG founded the brand DAMO WANG in Shenzhen. In fact, as early as 2012, designer Damo ended the design of a well-known domestic first-line brand for 7 years, and devoted himself to the design practice of its own brand ICYSOUL. After the 2015 college students ALEX.WANG join, brand officially changed its name to DAMO WANG, has come to the fore in a number of designer brands in three years time, gathered considerable popularity, and in deep open brand stores Shenzhen, Hangzhou and other places, At the same time, it has become the main brand of many buyers in Beijing, Shanghai, Shenzhen and Chengdu. The design tonality starts from "neoclassicalism", from simple to complex, from the whole to the local, and is carefully crafted. The large-scale high-saturation color, wide silhouette and light material emphasize the retro feel, depicting the traces of the times.