Brand Profile
Funded by André Courrèges in 1961, Courrèges has revolutionized the couture and design world. While haute couture is giving priority to close-fitting clothes, Courrèges frees women from any fashion restriction. He offers them little white leather boots, gets dresses shorter and triumphs with mini-skirt, imposes trousers, short pants, combi-shorts and the second-skin panty-hose. His structured clothes favor pure lines for women in movement, as the image of an awaken society. André Courrèges makes white sacred, then multiplies variations in colors and new materials such as vinyl or plexi.
Courrèges was an instant success all over the world. In 1965, the House moves to 40 rue François 1er in Paris, where it still is. In 1967, the Couture Future is launched close to haute couture. Since, Courrèges has never stopped shaking every field it has ventured into with perfumes launches such as Empreinte or Eau de Courrèges, but also Courrèges Homme, Sport Futur line or Courrèges Design.
The passing-down of this House will make 2012 the year of its reawakening as an extension of the ideal which motivates it. Movement, purity, color, light : Courrèges remains the defender of an eminently lively style which makes his joy of life still glowing nowadays.