CHOCHENG is a womenswear designer label launched by designer Cho Cho Cheng. CHOCHENG pays close attention to detail and uses only materials that are 100% natural. All fabrics are sustainable and produced in Europe. All garments are hand sewn in London following traditional Savile Row tailoring techniques. For both environmental and aesthetic reasons, CHOCHENG forbids the use of commercial iron-on interfacing and machine finishing. Incorporating Savile Row hand sewing techniques, everything from the shoulder pads, embroidered buttons, inseam buttonholes to decorative silk petals are handmade from natural materials. Jackets and coats are half lined in the manner of traditional sports jackets allowing customers to see all padding, stiffening, basting, binding and interfacing, all done by hand. Woven garments are manufactured in London, whilst knitwear is made in Scotland and Italy.