Designer Profile
Billy Reid
My story begins in Amite, Lousiana a town whose name is friendship. There my mother ran ladies' clothing store located in my grandmothers old house from the 1920's, with a huge front porch and big bay window. It was a place where all these women would come gossip and hang out and buy a bunch of really cool clothes. When you walked in there it felt like home.
When I started out back in 1998, I wanted to continue that tradition. I wanted people to come in our shop and hang out - to feel like you're a welcome guest in our home. And I want that to be true whether your visiting us at our headquarters in Florence, Alabama, or at any of our shops around the country or right here on our online home.
