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Brand: Assembly New York
Links: official website
Originally studying fine art and curatorial studies in Los Angeles, CFDA designer Greg Armas operated contemporary galleries before launching the concept boutique Scout LA in 2003. Continuing his labors he began working as an architectural and retail consultant in Tokyo, before endeavoring to launch Assembly New York the shop and the eponymous collection in 2008. Grounded in concise materials, tradition and personal details.
Founded by former gallerist Greg Armas in 2008 and 2015, Assembly New York & Los Angeles are forward thinking retail environments with an eponymous modern RTW collection for men & women. In addition to their own label, they focus on international and otherwise independent designers who maintain an emphasis on craft and design as an ethos, regardless of trend. Select archival vintage & art d'objet are interwoven through the collections to form modern narratives. Newness and instinct are key elements for Assembly and they are typically first to market with debut designers from around the world & collaborate on select articles exclusive to our shop and site. In 2009 they introduced the his/hers collection Assembly, designed by the founder, the line is rooted in art and discretion, foregoing ornamentation for a more quiet authority with minimal personal details. Designed & constructed in New York City and a member of the CFDA.