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New York-based designers Beckett Fogg and Piotrek Panszczyk make electric clothes to live your best life in.
Founded in 2013, their brand Area has presented eight full collections to date, featuring transparent lilac trench coats, rose-gold satin disco dresses, and head-to-toe crushed velvet looks in Ziggy Stardust-worthy metallics. Taking the unique fabrics they develop as their starting point, they have created an aesthetic universe that sits somewhere between the iridescent energy of a Hype Williams music video and the athletic silhouettes of a Helmut Newton image. Last year, Beckett and Piotrek were selected as finalists for the CFDA/Vogue Fashion Fund and this year they will present their first-ever runway show during New York Fashion Week. Here, Beckett and Piotrek explain how they started and grew their brand in a saturated and fast-changing fashion market, and how you can too.