Founded in 2013, their brand Area has presented eight full collections to date, featuring transparent lilac trench coats, rose-gold satin disco dresses, and head-to-toe crushed velvet looks in Ziggy Stardust-worthy metallics. Taking the unique fabrics they develop as their starting point, they have created an aesthetic universe that sits somewhere between the iridescent energy of a Hype Williams music video and the athletic silhouettes of a Helmut Newton image. Last year, Beckett and Piotrek were selected as finalists for the CFDA/Vogue Fashion Fund and this year they will present their first-ever runway show during New York Fashion Week. Here, Beckett and Piotrek explain how they started and grew their brand in a saturated and fast-changing fashion market, and how you can too.