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Creating their collections based on the stories of Russian fairy tales, Alena gives an opportunity to modern girls to feel the fairy tale in real life. Branded prints and unique silhouettes of clothes by Alena Akhmadullina have found an arrangement at secular persons both in Russia, and far behind its limits. In the works of Alena Akhmadullina, Eva Greene, Patricia Kaas, Naomi Campbell, Ksenia Sobchak, Zemfira, Ravshana Kurkova, Elena Perminova and many others have appeared on numerous occasions. Alena Akhmadullina, thanks to her talent and unique vision, herself became one of the examples for imitation and fashionable people, who repeatedly received awards for her creativity.