Employing 56,888 people from over 100 countries, we produce more than 900 million product units every year and generate sales of € 21.218 billion (all figures relate to 2017). These numbers alone can easily suggest that adidas is quite a complex organization. True. But we keep things simple, lean and fast. And we will use this approach now to tell you what our company is all about. Ready ... set, go.No other brand has a more distinguished history and stronger connection with sport than adidas. It is our mission to be the best sports brand in the world. Everything we do is rooted in sport. This is what “The Badge of Sport” stands for as a brand mark. It is the sharp end of our spear, seen on innovative products, as well as with the world’s best athletes, teams and events.