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A Native Japanese, Hanako was born in Tokyo and moved to New York City at the age of 5, spending most of her childhood there. She attended Columbia University in the City of New York, and studied Anthropology and Art History. While in college, Hanako partook in various fashion internships, developing an undying love for fashion. After graduation, she moved back to Tokyo, and launched her line ADEAM for Spring 2012. In March 2012, ADEAM was invited by the Japanese government to present its Fall 2012 collection at Shanghai Fashion Week. ADEAM showed its Spring 2013 collection at Tokyo Fashion Week, and debuted at New York Fashion Week for Fall 2013. Inspired by her two hometowns Tokyo and New York, Hanako continues to create collections that infuse art and wearability.
HANAKO MAEDA launched her own fashion label, ADEAM which debuted at New York Fashion Week during the Autumn/Winter 2013 season. Since then, ADEAM has rapidly expanded its retail, editorial and red carpet presence gaining outstanding recognition and support from top magazines, celebrities and VIPs, and retailers globally including its three boutiques in Japan, global online retail platforms Moda Operandi and Net-A-Porter, and in coveted boutiques including Forty Five Ten, Neapolitan, and Fivestory. ADEAM has continued to evolve and build its name throughout the fashion industry expanding into the accessories market as well as collaborating with partners Hanako feels a strong connection with including: the New York City Ballet whom she was asked to design the costumes for their Fall Gala in 2015, Net-a-Porter where ADEAM collaborated on an exclusive room wear capsule collection and Bergdorf Goodman where ADEAM has been invited to present her collections at pop-up shops. In 2017, ADEAM celebrated its 5-year anniversary. With a deep connection to her hometowns of Tokyo and New York, Hanako fuses the two cities of her upbringing along with her love for the arts, traveling, food and architecture into her collections that are synonymous with her passions. Hanako takes the juxtaposition between traditional Japanese techniques and modern silhouettes that align with a modern and spirited sensibility that is ADEAM.