Stella Ishii is the founder of 6397 and co-owner of The NEWS, a New York based fashion showroom respected for its eclectic selection of designer brands with originality and soul. NEWS is derived from the idea that there are no global limits in the showroom’s search for design talent and innovation.
Launched by Stella and her team in the Spring of 2013, 6397 is a women’s ready-to-wear collection dedicated to offering reinterpreted classics with a tomboy spirit for a style conscious woman that follows her own instincts and eschews trends. 6397, an alphanumeric rendering of N-E-W-S on a telephone keypad, is an extension of The News showroom - a reflection of Stella’s own personal style, as well as that of the women who work alongside her. Its design philosophy is driven by real life, celebrating the spirit of individuality and community – with a special nod to youth and counterculture. 6397 is a thoughtful approach to timeless fashion, understated yet expressive – with the belief that what you wear is all about letting your personality shine through.